Ripple System
New Eureka is a company offering used mansions with home automation, and they needed a website that feels as comfortable as the homes it sells. Each property carries its own character and comes with smart technology that makes everyday living easier, so the brand wanted their online presence to reflect that same warmth from the very first impression. Working from a 2-day concept brief, the goal was a conversion-focused landing page for visitors. The challenge was to stay warm and kind while still guiding visitors toward one clear action: viewing the catalogue. With a tight timeline and a decision as big as buying a home, every choice had to feel reassuring, purposeful, and free of pressure.
Client
New Eureka
Industry
Real Estate (Residential)
The Approach
Since purple is New Eureka’s signature color, I built the hero around striking purple furniture to evoke warmth and softness, with the text nestled beside the smart-home pieces to spotlight their automation product. The palette cultivates a cozy mood, the layout keeps the design polished and modern, and each section drifts into view at an unhurried pace, because buying a home can be overwhelming, and the site should feel like a deep breath.
