CIRCLE
Circle is a company that makes long-lasting scooters with smart automation. They needed a website that works mainly as a place for customer support, where every rider can find answers quickly and feel looked after. Working from a 2-day concept brief, the goal was an easy-to-navigate site with a landing page, product pages, a contact page, and terms of service, plus a clear call to action to join the newsletter. The challenge was to keep every page simple for first-time users without making it feel basic or dated.
Client
Circle
Industry
Vehicle (Scooter)
The Approach
Since red is Circle’s brand color, I built the palette around a deep brick red that feels confident and established, balanced with warm cream backgrounds and a soft lavender accent for a fresh, modern touch. Every text and color pairing was checked for contrast so it stays easy to read for older eyes, and body text is set larger than usual. The writing speaks in plain, friendly language, help is never more than one click away, and the contact form asks only what matters, because a rider with a question should feel supported, not tested.
